From an NPR piece on the swing state battle.

Tell me again which is the "party of the people"?

Even though the two candidates are viewed favorably by about the same number of people, there are some big cultural splits. Of people who get their coffee at Starbucks, 52 percent favor Obama while 39 percent prefer McCain. Of people who frequent Wal-Mart, 58 percent favor McCain while 33 percent prefer Obama.